{"id":1255,"date":"2024-11-22T10:33:21","date_gmt":"2024-11-22T09:33:21","guid":{"rendered":"https:\/\/blog.gifty.nl\/?p=1255"},"modified":"2026-03-02T16:32:09","modified_gmt":"2026-03-02T15:32:09","slug":"sell-more-gift-cards-with-promo-codes","status":"publish","type":"post","link":"https:\/\/blog.gifty.nl\/en\/sell-more-gift-cards-with-promo-codes\/","title":{"rendered":"Sell more gift cards with promo codes"},"content":{"rendered":"\n<div class=\"gifty-intro-text\">\n\t<p>With Gifty&#8217;s promo code functionality, you can create promotional campaigns for your gift cards and give customers that extra nudge to make a purchase. Think Black Friday deals, exclusive email offers, or limited-time social media promotions. The possibilities are endless!<\/p>\n<\/div>\n\n\n\n\n\n<div style=\"text-align:center; margin-bottom:20px;\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1031970859?autoplay=1&#038;loop=1&#038;autopause=0&#038;background=1&#038;muted=1\" width=\"400\" height=\"640\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" title=\"Promo codes for gift cards\"><\/iframe><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to create a promo code<\/h2>\n\n\n\n<p>Creating a promo code in the Gifty dashboard is simple and fast. Just follow these steps:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>1.<\/td><td>Go to <a href=\"https:\/\/dashboard.gifty.nl\/login\" target=\"_blank\" rel=\"noreferrer noopener\">dashboard.gifty.nl<\/a> and <strong>log in<\/strong> to your account.<\/td><\/tr><tr><td>2.<\/td><td>In the menu, click on <strong>&#8216;Order module.&#8217;<\/strong><\/td><\/tr><tr><td>3.<\/td><td>Select the <strong>&#8216;Promotion Codes&#8217; <\/strong>tab.<\/td><\/tr><tr><td>4.<\/td><td>Click on <strong>&#8216;Add&#8217;<\/strong> to create a new promo code.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 1 &#8211; General settings<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"641\" src=\"https:\/\/blog-storage.ams3.cdn.digitaloceanspaces.com\/app\/uploads\/2024\/11\/22102951\/Stap1-s-1-1024x641.png\" alt=\"\" class=\"wp-image-1261\" srcset=\"https:\/\/blog-storage.ams3.cdn.digitaloceanspaces.com\/app\/uploads\/2024\/11\/22102951\/Stap1-s-1-1024x641.png 1024w, https:\/\/blog-storage.ams3.cdn.digitaloceanspaces.com\/app\/uploads\/2024\/11\/22102951\/Stap1-s-1-300x188.png 300w, https:\/\/blog-storage.ams3.cdn.digitaloceanspaces.com\/app\/uploads\/2024\/11\/22102951\/Stap1-s-1-768x481.png 768w, https:\/\/blog-storage.ams3.cdn.digitaloceanspaces.com\/app\/uploads\/2024\/11\/22102951\/Stap1-s-1.png 1423w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><strong>Promotion type<\/strong><\/td><td>Choose the type of promotion you want to offer.<br><br>A. Give away a bonus gift card<br>B. Free shipping<br>C. Discount on order<\/td><\/tr><tr><td><strong>Promotion code<\/strong><\/td><td>Enter the specific code customers will need to use, such as &#8216;<em>BLACKFRIDAY24<\/em>.&#8217;<\/td><\/tr><tr><td><strong>Usage limit<\/strong><\/td><td>Set how many times the code can be used.<\/td><\/tr><tr><td><strong>Validity period<\/strong><\/td><td>Specify the start and end date of the promo code.<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><br>Turn the &#8216;<strong>Promotion active<\/strong>&#8216; switch on and click <strong>&#8216;Next step.&#8217;<\/strong><\/figcaption><\/figure>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 2 &#8211; Select promotion type<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"644\" src=\"https:\/\/blog-storage.ams3.cdn.digitaloceanspaces.com\/app\/uploads\/2024\/11\/22103003\/Stap2-s-1-1024x644.png\" alt=\"\" class=\"wp-image-1263\" srcset=\"https:\/\/blog-storage.ams3.cdn.digitaloceanspaces.com\/app\/uploads\/2024\/11\/22103003\/Stap2-s-1-1024x644.png 1024w, https:\/\/blog-storage.ams3.cdn.digitaloceanspaces.com\/app\/uploads\/2024\/11\/22103003\/Stap2-s-1-300x189.png 300w, https:\/\/blog-storage.ams3.cdn.digitaloceanspaces.com\/app\/uploads\/2024\/11\/22103003\/Stap2-s-1-768x483.png 768w, https:\/\/blog-storage.ams3.cdn.digitaloceanspaces.com\/app\/uploads\/2024\/11\/22103003\/Stap2-s-1.png 1430w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong><strong>Promotion type<\/strong><\/strong>:<strong> Give away a bonus gift card<\/strong><br>With free shipping, you as a company cover the printing and shipping costs of gift cards ordered by post. You can choose to cover the costs of each type of shipping (standard and Track &amp; Trace), or only standard shipping. In that case, customers pay the difference for faster shipping options.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><strong>Reward<\/strong><\/td><td>Choose a fixed amount, a package, or a percentage of the gift card&#8217;s value.<\/td><\/tr><tr><td><strong>Reward value<\/strong><\/td><td>Enter the amount or percentage you want to give away, or select a specific package as a reward. You can create new packages <a href=\"https:\/\/dashboard.gifty.nl\/settings\/module\/packages\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. Note: the package does not need to be published in the order module.<\/td><\/tr><tr><td><strong>Validity<\/strong><\/td><td>Set the validity period for the free gift card (from 1 month to 10 years).<\/td><\/tr><tr><td><strong>Conditions<\/strong>       <\/td><td>Define the conditions under which customers will receive this bonus, such as purchases starting at \u20ac50 or for specific packages.<\/td><\/tr><tr><td><strong>Reporting labels<\/strong><\/td><td>Add a label to easily track the performance of the promo code in the Gifty dashboard.<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><br>Click <strong>&#8216;Next Step.&#8217;<\/strong><\/figcaption><\/figure>\n\n\n\n<p><strong><strong><strong>Promotion type<\/strong><\/strong>:<strong> <\/strong>Free shipping<\/strong><br>This allows the customer to pay less for your gift card than its actual value. Choose whether you want to link a fixed amount or a percentage discount to the promotional code.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><strong><strong>Which shipping methods are included?<\/strong><\/strong><\/td><td>Choose from \u201cAll shipping methods\u201d or \u201cStandard shipping only.\u201d<\/td><\/tr><tr><td><strong>Conditions<\/strong><\/td><td>Set here whether a minimum and\/or maximum total order value applies to this promotional code. You can also specify the minimum or maximum number of gift cards that must be ordered.<\/td><\/tr><tr><td><strong>For new customers only<\/strong><\/td><td>Decide whether only customers who have not ordered from you before can use this promotional code, or whether it is available to everyone.<\/td><\/tr><tr><td><strong><strong>Reporting labels<\/strong><\/strong><\/td><td>Add a label to easily track the performance of the promo code in the Gifty dashboard.<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><br>Click <strong>&#8216;Next Step.&#8217;<\/strong><\/figcaption><\/figure>\n\n\n\n<p><strong><strong><strong>Promotion type<\/strong><\/strong>: Discount on order<\/strong><br>Hiermee laat je de consument minder betalen voor jouw cadeaubon dan de daadwerkelijke waarde van de cadeaubon. Kies of je een vast bedrag of percentage aan korting aan de actiecode wilt koppelen.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><strong><strong>Discount type<\/strong><\/strong><\/td><td>Choose a percentage or a fixed discount amount. If you select a percentage, you can also set a maximum discount amount.<\/td><\/tr><tr><td><strong>Conditions<\/strong><\/td><td>Set here whether a minimum and\/or maximum total order value applies to this promotional code. You can also specify the minimum or maximum number of gift cards that must be ordered.<\/td><\/tr><tr><td><strong>For new customers only<\/strong><\/td><td>Decide whether only customers who have not ordered from you before can use this promotional code, or whether it is available to everyone.<\/td><\/tr><tr><td><strong><strong>Reporting labels<\/strong><\/strong><\/td><td>Add a label to easily track the performance of the promo code in the Gifty dashboard.<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><br>Click <strong>&#8216;Next Step.&#8217;<\/strong><\/figcaption><\/figure>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 3 &#8211; Email settings<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"633\" src=\"https:\/\/blog-storage.ams3.cdn.digitaloceanspaces.com\/app\/uploads\/2024\/11\/22103013\/Stap3-s-1-1024x633.png\" alt=\"\" class=\"wp-image-1265\" srcset=\"https:\/\/blog-storage.ams3.cdn.digitaloceanspaces.com\/app\/uploads\/2024\/11\/22103013\/Stap3-s-1-1024x633.png 1024w, https:\/\/blog-storage.ams3.cdn.digitaloceanspaces.com\/app\/uploads\/2024\/11\/22103013\/Stap3-s-1-300x186.png 300w, https:\/\/blog-storage.ams3.cdn.digitaloceanspaces.com\/app\/uploads\/2024\/11\/22103013\/Stap3-s-1-768x475.png 768w, https:\/\/blog-storage.ams3.cdn.digitaloceanspaces.com\/app\/uploads\/2024\/11\/22103013\/Stap3-s-1.png 1428w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><strong>Language<\/strong><\/td><td>Choose the language of the email.<\/td><\/tr><tr><td><strong>Sender name and Email address<\/strong><\/td><td>Enter the sender&#8217;s name and email address.<\/td><\/tr><tr><td><strong>Email Subject<\/strong><\/td><td>For example: &#8220;A Gift from Us.&#8221;<\/td><\/tr><tr><td><strong>Message to the customer<\/strong><\/td><td><em>&#8220;Thank you for participating in our promotion! You\u2019ll receive a gift card to use with us. Enjoy your gift!&#8221;<\/em><\/td><\/tr><tr><td><strong>Confirm<\/strong><\/td><td>Click &#8216;Confirm&#8217; to save the settings.<\/td><\/tr><tr><td><strong>Multi-language<\/strong><\/td><td>Make sure to write both the subject line and the email content in Dutch and English.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Share the promo code<\/h2>\n\n\n\n<p>Promote the promo code on your website, newsletters, or social media, so it can be entered during checkout in your order module. Want to auto-fill promo codes via URLs or JavaScript? Check out our detailed <a href=\"https:\/\/docs.gifty.nl\/en\/order-widget\/installation\/javascript\/setting-language\" target=\"_blank\" rel=\"noreferrer noopener\">documentation<\/a>. You can also copy the complete and direct URL to your ordering module from the overview of your promotional codes, with the discount code automatically pre-filled. Convenient to share in mailings and on your social media.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get inspired by these examples<\/h2>\n\n\n\n<p><strong>Extra credit with a fixed amount or percentage<\/strong><br>For example, customers receive an additional \u20ac20 gift card by email when they purchase a gift card worth \u20ac100 or more online. This is a compelling incentive to buy your gift card and share the promotion with others. The extra gift card can be kept or gifted to someone else. Promotions like these work exceptionally well during holidays or special sales events like Black Friday. The higher the incentive, the greater the willingness to purchase.<\/p>\n\n\n\n<p><strong>Give a Gift with a Gift \ud83d\ude42<\/strong><br>What if customers receive an extra gift when they purchase a gift card? This gift could be sent via email as a gift card for a &#8220;package.&#8221; For example, a bottle of wine, a free belt, an extra go-karting round, or a complimentary appetizer of their choice. These kinds of campaigns encourage customers to choose your gift card and work perfectly with themes such as Valentine\u2019s Day, Christmas, or seasonal campaigns.<\/p>\n\n\n\n<p><strong>Free shipping<\/strong><br>By removing shipping costs, you make it even more attractive for customers to order your gift card. This works particularly well during periods when many physical gifts are given, such as Christmas, Mother\u2019s Day, Valentine\u2019s Day, and other festive occasions when people gather in person.<\/p>\n\n\n\n<p><strong>Discount<\/strong><br>Offering a discount on your gift card encourages people not only to buy one for someone else, but also for themselves to redeem with you. It\u2019s a great way to generate additional cash flow or to use as a promotional tool during quieter periods.<\/p>\n\n\n\n<p>By strategically implementing these promotions, you can make your gift cards more attractive to customers and increase your sales. Consider which promotion best suits your audience and give your customers that extra touch to make them feel special. It\u2019s all about creating a unique experience that builds loyalty to your brand.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Need more inspiration or personalized advice?<\/strong><\/h2>\n\n\n\n<p>Feel free to <a href=\"https:\/\/gifty.nl\/en\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">contact<\/a> us\u2014we\u2019d love to brainstorm with you!<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Start today<\/strong><\/h2>\n\n\n\n<p>Leverage this powerful tool to boost your gift card sales and set up your first promotion through the <a href=\"https:\/\/dashboard.gifty.nl\/settings\/module\/action-codes\" target=\"_blank\" rel=\"noreferrer noopener\">dashboard<\/a>. Have questions or want to discuss the best approach? <a href=\"https:\/\/gifty.nl\/en\/contact\">Get in touch<\/a> with us or schedule a <a href=\"https:\/\/gifty.nl\/en\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">demo<\/a>. We\u2019re here to help!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to create a promo code Creating a promo code in the Gifty dashboard is&#8230;<\/p>\n","protected":false},"author":6,"featured_media":1195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/blog.gifty.nl\/en\/wp-json\/wp\/v2\/posts\/1255"}],"collection":[{"href":"https:\/\/blog.gifty.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.gifty.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.gifty.nl\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.gifty.nl\/en\/wp-json\/wp\/v2\/comments?post=1255"}],"version-history":[{"count":14,"href":"https:\/\/blog.gifty.nl\/en\/wp-json\/wp\/v2\/posts\/1255\/revisions"}],"predecessor-version":[{"id":2043,"href":"https:\/\/blog.gifty.nl\/en\/wp-json\/wp\/v2\/posts\/1255\/revisions\/2043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.gifty.nl\/en\/wp-json\/wp\/v2\/media\/1195"}],"wp:attachment":[{"href":"https:\/\/blog.gifty.nl\/en\/wp-json\/wp\/v2\/media?parent=1255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.gifty.nl\/en\/wp-json\/wp\/v2\/categories?post=1255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.gifty.nl\/en\/wp-json\/wp\/v2\/tags?post=1255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}