How to Best Place the Gifty Order Module for Maximum Sales
The Gifty order module offers your customers an easy way to purchase your gift card directly through your website. Where and how you place the order module on your site can significantly impact your sales results. In this blog, we’ll discuss four options for integrating the order module into your website:
- Opening directly from the menu
- Adding the order module to a dedicated gift card page (recommended)
- Opening via a gift icon
- Opening through a link or image
Watch this video to see how these options look on a website. Continue reading to discover the benefits of each approach and decide which one best suits your website and the experience you want to offer your customers.
Option 1: Open the Order Module Directly from the Menu
The most effective way to boost gift card sales is by adding “Gift Card” to your website’s main menu. With the code below, the order module opens as an overlay on your site.
The menu is often the first place visitors look. When the gift card is a visible item in the menu, it automatically grabs attention. Even visitors who come to your site for other reasons may become inspired and realize they can easily purchase your gift card now—or later. A great example of this is how Pannenkoekenbakker does it. For more information on this implementation, check the documentation.
Advantages:
- Always visible, making it easy for customers to find the gift card option.
- Inspires visitors who notice the gift card option during their visit.
Option 2: Place the Order Module on a Dedicated Gift Card Page (Recommended)
Our recommendation is to create a dedicated page with additional information about your gift card and place the order module there for the best conversion rate. You can either embed the module directly on the page or set it to open via a link or button.
This option allows you to create a unique landing page that’s optimized for search engines (SEO). Don’t forget to give this page a prominent spot in your website’s menu. A great example of this is Mout Hilversum. For more information on how to implement this, check the documentation.
Advantages:
- SEO benefits: A dedicated page can rank better in search engines.
- Space to provide detailed information about the gift card, such as validity, delivery options, and design.
- Room for additional features, such as a balance checker.
Option 3: Open the Order Module via the Gift Icon
With this option, you add a gift icon that’s visible on all pages of your website. Visitors can open the order module by clicking on this icon. While this approach is convenient, the gift icon may sometimes go unnoticed. This is how the gift icon appears on Moeke’s website. For more information on how to implement this, check the documentation.
Advantages:
- The order module is accessible on every page of your website.
- Ideal for a minimalist design without extra menu options.
- Quick to set up.
Disadvantages:
- Visitors may overlook the gift icon.
- The icon could be perceived as distracting.
- Potential conflicts with other widgets on mobile devices.
Option 4: Open the Order Module via a Link or Image
You can also open the order module through a link in your text or an image. This approach doesn’t require a widget or a spot in your main menu. For example, you can place the link in your footer, as Oostwegel Collection does. For more information on how to implement this, check the documentation.
Disadvantages:
- Visitors can easily overlook the gift card option, resulting in significantly fewer sales.
- Visitors may not feel inspired to purchase a gift card now—or later.
How to Implement the Order Module
Want to integrate the order module but not sure how? Don’t worry! You can either have a developer handle it or do it yourself. Gifty’s documentation includes step-by-step guides for each option.
Which Option Suits You Best?
When choosing the right option, it’s important to consider your website and your customers’ browsing behavior. Think carefully about visibility and how much information you want to share. By making a well-thought-out decision, you can maximize your gift card sales through your website. Do you have any questions or want to brainstorm about the best approach? Feel free to contact us or schedule a demo. We’re here to help!