Sell more gift cards with promo codes

How to create a promo code

Creating a promo code in the Gifty dashboard is simple and fast. Just follow these steps:

1.	Go to dashboard.gifty.nl and log in to your account.
2.	In the menu, click on ‘Order module.’
3.	Select the ‘Promotion Codes’ tab.
4.	Click on ‘Add’ to create a new promo code.

Step 1 – General settings

Promotion type	Choose the type of promotion you want to offer. A. Give away a bonus gift card B. Free shipping C. Discount on order
Promotion code	Enter the specific code customers will need to use, such as ‘BLACKFRIDAY24.’
Usage limit	Set how many times the code can be used.
Validity period	Specify the start and end date of the promo code.

Step 2 – Select promotion type

Promotion type: Give away a bonus gift card
With free shipping, you as a company cover the printing and shipping costs of gift cards ordered by post. You can choose to cover the costs of each type of shipping (standard and Track & Trace), or only standard shipping. In that case, customers pay the difference for faster shipping options.

Reward	Choose a fixed amount, a package, or a percentage of the gift card’s value.
Reward value	Enter the amount or percentage you want to give away, or select a specific package as a reward. You can create new packages here. Note: the package does not need to be published in the order module.
Validity	Set the validity period for the free gift card (from 1 month to 10 years).
Conditions	Define the conditions under which customers will receive this bonus, such as purchases starting at €50 or for specific packages.
Reporting labels	Add a label to easily track the performance of the promo code in the Gifty dashboard.

Promotion type: Free shipping
This allows the customer to pay less for your gift card than its actual value. Choose whether you want to link a fixed amount or a percentage discount to the promotional code.

Which shipping methods are included?	Choose from “All shipping methods” or “Standard shipping only.”
Conditions	Set here whether a minimum and/or maximum total order value applies to this promotional code. You can also specify the minimum or maximum number of gift cards that must be ordered.
For new customers only	Decide whether only customers who have not ordered from you before can use this promotional code, or whether it is available to everyone.
Reporting labels	Add a label to easily track the performance of the promo code in the Gifty dashboard.

Promotion type: Discount on order
Hiermee laat je de consument minder betalen voor jouw cadeaubon dan de daadwerkelijke waarde van de cadeaubon. Kies of je een vast bedrag of percentage aan korting aan de actiecode wilt koppelen.

Discount type	Choose a percentage or a fixed discount amount. If you select a percentage, you can also set a maximum discount amount.
Conditions	Set here whether a minimum and/or maximum total order value applies to this promotional code. You can also specify the minimum or maximum number of gift cards that must be ordered.
For new customers only	Decide whether only customers who have not ordered from you before can use this promotional code, or whether it is available to everyone.
Reporting labels	Add a label to easily track the performance of the promo code in the Gifty dashboard.

Step 3 – Email settings

Language	Choose the language of the email.
Sender name and Email address	Enter the sender’s name and email address.
Email Subject	For example: “A Gift from Us.”
Message to the customer	“Thank you for participating in our promotion! You’ll receive a gift card to use with us. Enjoy your gift!”
Confirm	Click ‘Confirm’ to save the settings.
Multi-language	Make sure to write both the subject line and the email content in Dutch and English.

Share the promo code

Promote the promo code on your website, newsletters, or social media, so it can be entered during checkout in your order module. Want to auto-fill promo codes via URLs or JavaScript? Check out our detailed documentation. You can also copy the complete and direct URL to your ordering module from the overview of your promotional codes, with the discount code automatically pre-filled. Convenient to share in mailings and on your social media.

Get inspired by these examples

Extra credit with a fixed amount or percentage
For example, customers receive an additional €20 gift card by email when they purchase a gift card worth €100 or more online. This is a compelling incentive to buy your gift card and share the promotion with others. The extra gift card can be kept or gifted to someone else. Promotions like these work exceptionally well during holidays or special sales events like Black Friday. The higher the incentive, the greater the willingness to purchase.

Give a Gift with a Gift 🙂
What if customers receive an extra gift when they purchase a gift card? This gift could be sent via email as a gift card for a “package.” For example, a bottle of wine, a free belt, an extra go-karting round, or a complimentary appetizer of their choice. These kinds of campaigns encourage customers to choose your gift card and work perfectly with themes such as Valentine’s Day, Christmas, or seasonal campaigns.

Free shipping
By removing shipping costs, you make it even more attractive for customers to order your gift card. This works particularly well during periods when many physical gifts are given, such as Christmas, Mother’s Day, Valentine’s Day, and other festive occasions when people gather in person.

Discount
Offering a discount on your gift card encourages people not only to buy one for someone else, but also for themselves to redeem with you. It’s a great way to generate additional cash flow or to use as a promotional tool during quieter periods.

By strategically implementing these promotions, you can make your gift cards more attractive to customers and increase your sales. Consider which promotion best suits your audience and give your customers that extra touch to make them feel special. It’s all about creating a unique experience that builds loyalty to your brand.

Need more inspiration or personalized advice?

Feel free to contact us—we’d love to brainstorm with you!

Start today

Leverage this powerful tool to boost your gift card sales and set up your first promotion through the dashboard. Have questions or want to discuss the best approach? Get in touch with us or schedule a demo. We’re here to help!